Ultimately it's the customers who are responsible, not the owners of companies. I feel as though this only holds if you assume that all demands are just and de

Ultimately it's the customers who are responsible, not the owners of companies. I feel as though this only holds if you assume that all demands are just and deserve or should be allowed to be satisfied. For instance, if I identify that there is an under-served demand for anonymous contract killing then why can't I start a company which produces the corresponding supply? Assuming it was legal, would you place the blame on me for offering such a service or my customers for consuming it? I believe that careful regulation is a necessary evil to mitigate the self-serving nature of human beings at scale. That regulation seems to me to be better leveraged against the companies profiting on the back of unreasonable demands than those demanding what is in their nature to demand. Asking for something impacts no one other than the involved parties. Fulfilling the ask could potentially impact the world. If it costs companies too much to produce a good (due to caps placed on their consumption and emission) then that good will cease to exist because it becomes inviable in the current environment. Although the demand remains to be addressed in the future when the environment is capable of supporting it - should the demand still exist at that time. If you take the other approach and instead charge the consumer more in order to consume the good; then while sales will decline in general it may simply result in the good being repositioned in another demographic at the new price point. Or unrelated corners could be cut in production in order to offset the mandated increase in price without ever addressing the causes for the increase. It seems slower and more error prone to attempt to change the behavior of a company through the behavior of their customers. Why not just set sane limits which force companies to adapt in order to continue servicing the demands of their customers? Customers expectations will change too based on what's available; just as I don't expect to be able to cheaply and easily put out a hit on someone via an app on my phone.