There is a phenomenon that happens when things scale. A certain level of detail begins to fade into static fuzz around the edges. Think about the difference in

There is a phenomenon that happens when things scale. A certain level of detail begins to fade into static fuzz around the edges. Think about the difference in terminology between a coach and players. When a coach takes a team through a play, they usually don't tell the players which hand they need to dribble with or which foot to plant first when running, they use much broader strokes and leave the implementation details to the player. Let's take the example of... perhaps a Jamaican bobsledding startup. In the early days, you don't know what you're doing so everything matters. You scrap to purchase airfare to get to key industry events so you can be where the players are. If you mess up almost anything, it's game over. But you make it there, and you perform like you knew you could. You pick up sponsors. Expenses like airfare are now no longer a problem. What before used to be a mad scramble to organize and scrape together funds and make sure you have a good pitch for the big meeting is now a smoothly oiled proven machine with accounting and assistant cogs. Your jerryrigged home workouts are now streamlined by an Olympic training facility. Your mind is now no longer occupied by what has become minutia to you. You don't really worry about grocery shopping because you have a team nutritionist. You don't care about how efficiently or inefficiently the process of grocery shopping and cooking goes down now, just that it does and is on time. You no longer make music with an instrument. You conduct an orchestra. Your mind is now thinking in bigger blocks. Software is just one section of most orchestras.