Exactly my thought when I read this. Starting a movie studio wouldn't necessarily be any more difficult than it was to build a nationwide distribution network.

Exactly my thought when I read this. Starting a movie studio wouldn't necessarily be any more difficult than it was to build a nationwide distribution network. Seems to me Netflix could start financing the shows on cable and network TV, and then partner with Google and others to build out urban wi-fi networks, city by city to go after the cable providers. Netflix wouldn't even have to win this fight, but applying pressure across the entire value chain of content creation through content delivery would keep any one entity from putting Netflix in headlock.