That seems to lie entirely at Apple's discretion. The trade marked name in China is using the Chinese characters only. It would be reasonable for Apple to take

That seems to lie entirely at Apple's discretion. The trade marked name in China is using the Chinese characters only. It would be reasonable for Apple to take down all the uses of the Chinese name worldwide as a precaution. However, they should still allow the English spelling everywhere, including China. I'm sure they'll be able to work it out.