the detail is in 'neglects to register'. good explanation. the issue with these kinds of cases, is that this is internet bound, and taking it down in for exam

the detail is in 'neglects to register'. good explanation. the issue with these kinds of cases, is that this is internet bound, and taking it down in for example chinese websites only, wouldn't make it unavailable in china. thus such internet marketed goods are harder to be forgiving in, as it's always available everywhere or nowhere. you can't as per your burger king example, exclude such a product from a certain territory or geographic location. it's shitty, but in the end if you are running a business internationally which is prone to such copycats, register your trademark and protect yourself. if you forget you can be certain at some point, if you are successful, someone will try to copy it.