Not parent commenter but they may mean this: Bula (Fijian greeting) [1] The same article also mentions Aloha being trademarked followed by cease and desists bei

Not parent commenter but they may mean this: Bula (Fijian greeting) [1] The same article also mentions Aloha being trademarked followed by cease and desists being sent restaurants in Hawaii using the word. [1] https://www.rnz.co.nz/international/pacific-news/366621/bula-trademarked-by-us-businessman https://www.rnz.co.nz/international/pacific-news/366621/bula...