There's enough margin in premium consumables to cater to customer whims like this. Until the value priced product lines and retailers start doing this it's not

There's enough margin in premium consumables to cater to customer whims like this. Until the value priced product lines and retailers start doing this it's not gonna make a dent whatsoever in plastic usage. This is a nice step but the model is not useful yet because it only works at the top of the market.