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Of course we do that. But then how do you validate that wasn’t a bot generating a request trying to increase the publishers traffic? Do you trust the publisher
by DevKoala 7y ago
Of course we do that. But then how do you validate that wasn’t a bot generating a request trying to increase the publishers traffic? Do you trust the publisher blindly? You need some sort of insight into the web request other than a single integer counter claiming an impression occurred in order to validate the individual.
Part of targeting is ignoring the fraud.
- megous 7y agoYou simply pay based on actual conversions from the ad. Then, click fraud is made pointless.
- DevKoala 7y agoThat's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Slate.com for the million of impressions that nobody clicked on?