I believe the appropriate term for such an experience is dark pattern. It takes extra effort to blame the user when the intention of the experience is deceptio

I believe the appropriate term for such an experience is dark pattern. It takes extra effort to blame the user when the intention of the experience is deception (a lie). Evidence that the lie is intentional is this: To find TurboTax’s Free File landing page, service members typically have to go through the IRS website. TurboTax Military, by contrast, is promoted on the company’s home page and elsewhere. Starting through the Military landing page directs many users to paid products even when they are eligible to get the same service for no cost using the Free File edition. An Intuit press release this year announced “TurboTax Offers Free Filing for Military E1- E5” — but refers users to TurboTax Military and does not mention the actual Free File option. (E1-E5 refers to military pay grades.)