> Time Warner’s HBO is in the process of introducing a new online service, HBO GO, which will be available to authenticated HBO subscribers. Mr. Bewkes has also

> Time Warner’s HBO is in the process of introducing a new online service, HBO GO, which will be available to authenticated HBO subscribers. Mr. Bewkes has also led an industry initiative he has called TV Everywhere, whose idea is to offer cable network programming online for anyone who is a verified cable subscriber. And that's what you're doing wrong Mr. Bewkes. As I don't have cable anymore, I'll never be able to access HBO GO or TV Everywhere. I will not re-signup for cable at $75/month now that I have Netflix for $8/month, even if you add tons of tertiary services to your cable offerings. With these tactics, the most you can do is slow down customer defection to Netflix. And even then, you will never get back a single customer you already lost to Netflix. They get their users better than you get your viewers. Get your content on Netflix and/or make your content available to any Roku/XBox/Wii/PS3/iPad/iPhone/PC/Mac like Netflix for a fair price and I'll sign up. I am no fan of DRM but I will use Silverlight if I must.