Good on them! Being able to view responses to their content is ideal for both the publisher and the readers, this seems like it's the internet working at its be

Good on them! Being able to view responses to their content is ideal for both the publisher and the readers, this seems like it's the internet working at its best. I wonder how viable this might be as a service? Side note: The current title ("NYT Tracks Reddit Conversations Around nytimes.com Content") is quite editorialized, and somewhat misleading.