Netflix's greatest coup to date has been integration with so many hardware manufacturers - the bulk of net-connected TVs & consoles have Netflix on there as a g

Netflix's greatest coup to date has been integration with so many hardware manufacturers - the bulk of net-connected TVs & consoles have Netflix on there as a gimmie. But Amazon is catching up - found them on my most recent Sony TV purchase, they're on ROKU (originally a Netflix device), etc. With that option I find myself using Netflix less and less because the streaming content just ain't that great and Amazon's streaming on-demand service, while more expensive today, gives better content. The recent rumor of Amazon considering bundling a FREE streaming service with Amazon Prime is very compelling and, unlike Blockbuster & the studios, they can compete in online commerce and have the pockets to play with the studios. ref - http://technolog.msnbc.msn.com/_news/2010/12/07/5605985-amazon-primed-for-subscription-streaming-video http://technolog.msnbc.msn.com/_news/2010/12/07/5605985-amaz...