This is the first time "in at least a decade" the magazine was profitable, so this common sense might be worth noting to the establishment. Some elements in th

This is the first time "in at least a decade" the magazine was profitable, so this common sense might be worth noting to the establishment. Some elements in this type of business must still be psychologically adjusting to the ocean of choice that people now have. Whereas before it was a question of what of a finite number magazines or finite channels, showing finite programs, you chose to buy with your definitely finite dollars, now it is more of a question of what media, usually free, do you consume with you increasingly finite time. Choice used to always be something that you paid for and now it is often free. Where before you money was the scarcity now it is effectively you time.