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I also used to work in buy-side ad-tech and the industry cannot possibly function without making a wide (global, industrial scale) swathe of individuals and ins
by w_t_payne 7y ago
I also used to work in buy-side ad-tech and the industry cannot possibly function without making a wide (global, industrial scale) swathe of individuals and institutions vulnerable to espionage, social engineering, blackmail etc... The fact that these vulnerabilities are not exploited more widely or more aggressively is a minor miracle (then again ... maybe they are and we just don't know about it yet...)
- Ensorceled 7y agoThis presumes that the customers of the ad industry would stop buying ads without this personal data. It's an arms race, advertisers buy ads from the best source and more personal information makes your market better. Eliminating this arms race won't make advertisers stop advertising.
- w_t_payne 7y agoTrue ... but then it would no longer be ad-tech. Just advertising.