> And if the only tools they have to do that are ugly privacy invasive monstrosities like fingerprinting, what will they use? They use that because the privacy

> And if the only tools they have to do that are ugly privacy invasive monstrosities like fingerprinting, what will they use? They use that because the privacy invasive monstrosities they previously relied on are becoming less reliable as public awareness of being spied on and manipulated grows and appropriate countermeasures are being taken. So now, every aware person is using an ad blocker and user-friendly privacy laws are being implemented. Sucks for the web advertising industry, but that's what they get for pissing upwards. > What should replace internet advertising as a way of funding content? This is not an advertising industry problem -- it also affects publishers. I will not be sad if platforms that so fundamentally rely on advertising that they can't find other means of funding their businesses die off completely. If people aren't willing to pay (users through donations and subscriptions or publishers out of their own pockets), maybe the content just isn't very valuable.