4 ms·

> Advertising salespeople were told it did not matter what percentage of their sales were digital and what percentage print; they just needed to hit one sales t

by chime 16y ago

> Advertising salespeople were told it did not matter what percentage of their sales were digital and what percentage print; they just needed to hit one sales target. How is this not absolutely, positively common sense in 2010? I could understand in 1999, getting more people to advertize on your website could accomplish some internal goal but in 2010, why does anything other than at actual dollar amount matter?

patio11 16y ago
The legacy media has an emotional connection to their old business, because it is the source of their power and privilege. If they kill the paper edition they would be a website and they don't invite writers from web sites to dinners at the White House or the best Manhattan parties. They don't give Pulitzers to web sites. They don't make movies about courageous whistle blowing web masters. Columbia doesn't do lectures for people who run web sites. Perhaps most importantly, legacy media knows it is superior to websites, and doesn't feel the need to treat you as a professional colleague or peer publication if you aren't on dead tree. They'll happily just lift your stuff or ignore it. Want to get a job with them? Pfft, you ran a website? Darling, this is the New York Times. We hire journalists here.
- anamax 16y ago
  > Columbia doesn't do lectures for people who run web sites. CUNY does. http://www.buzzmachine.com/2010/12/01/cunys-entrepreneurial-journalism-program/ http://www.buzzmachine.com/2010/12/01/cunys-entrepreneurial-... That said, CUNY is playing upstart here.
  - Locke1689 16y ago
    I think Patrick's post was decidedly tongue-in-cheek.
    - anamax 16y ago
      His comment is closer to true taken straight than taken tongue-in-cheek.
- jashkenas 16y ago
  > They don't give Pulitzers to web sites. Actually, they do. * http://www.propublica.org/awards/item/pulitzer-prize-in-investigative-reporting-deadly-choices-at-memorial/ http://www.propublica.org/awards/item/pulitzer-prize-in-inve... * http://www.politifact.com/truth-o-meter/article/2009/apr/20/politifact-wins-pulitzer/ http://www.politifact.com/truth-o-meter/article/2009/apr/20/...
rudyfink 16y ago
This is the first time "in at least a decade" the magazine was profitable, so this common sense might be worth noting to the establishment. Some elements in this type of business must still be psychologically adjusting to the ocean of choice that people now have. Whereas before it was a question of what of a finite number magazines or finite channels, showing finite programs, you chose to buy with your definitely finite dollars, now it is more of a question of what media, usually free, do you consume with you increasingly finite time. Choice used to always be something that you paid for and now it is often free. Where before you money was the scarcity now it is effectively you time.
wheaties 16y ago
Surprisingly, or maybe not surprisingly, I had never heard of the Atlantic until I started seeing article's of it linked all over the place in the blogo-sphere. Seems to me that this common sense theme perhaps is permeating to the marketing department who feel that getting eyes on their articles is worth far more than trying to track down every Tom, Dick, and Harry to take more than 5 sentences from an article whilst providing a link back to the source.

by chime 16y ago

patio11 16y ago

The legacy media has an emotional connection to their old business, because it is the source of their power and privilege. If they kill the paper edition they would be a website and they don't invite writers from web sites to dinners at the White House or the best Manhattan parties. They don't give Pulitzers to web sites. They don't make movies about courageous whistle blowing web masters. Columbia doesn't do lectures for people who run web sites. Perhaps most importantly, legacy media knows it is superior to websites, and doesn't feel the need to treat you as a professional colleague or peer publication if you aren't on dead tree. They'll happily just lift your stuff or ignore it. Want to get a job with them? Pfft, you ran a website? Darling, this is the New York Times. We hire journalists here.

anamax 16y ago
> Columbia doesn't do lectures for people who run web sites. CUNY does. http://www.buzzmachine.com/2010/12/01/cunys-entrepreneurial-journalism-program/ http://www.buzzmachine.com/2010/12/01/cunys-entrepreneurial-... That said, CUNY is playing upstart here.
- Locke1689 16y ago
  I think Patrick's post was decidedly tongue-in-cheek.
  - anamax 16y ago
    His comment is closer to true taken straight than taken tongue-in-cheek.
jashkenas 16y ago
> They don't give Pulitzers to web sites. Actually, they do. * http://www.propublica.org/awards/item/pulitzer-prize-in-investigative-reporting-deadly-choices-at-memorial/ http://www.propublica.org/awards/item/pulitzer-prize-in-inve... * http://www.politifact.com/truth-o-meter/article/2009/apr/20/politifact-wins-pulitzer/ http://www.politifact.com/truth-o-meter/article/2009/apr/20/...

rudyfink 16y ago

This is the first time "in at least a decade" the magazine was profitable, so this common sense might be worth noting to the establishment. Some elements in this type of business must still be psychologically adjusting to the ocean of choice that people now have. Whereas before it was a question of what of a finite number magazines or finite channels, showing finite programs, you chose to buy with your definitely finite dollars, now it is more of a question of what media, usually free, do you consume with you increasingly finite time. Choice used to always be something that you paid for and now it is often free. Where before you money was the scarcity now it is effectively you time.

wheaties 16y ago

Surprisingly, or maybe not surprisingly, I had never heard of the Atlantic until I started seeing article's of it linked all over the place in the blogo-sphere. Seems to me that this common sense theme perhaps is permeating to the marketing department who feel that getting eyes on their articles is worth far more than trying to track down every Tom, Dick, and Harry to take more than 5 sentences from an article whilst providing a link back to the source.