In the article, they start with: "TL:DR. Jump off a cliff and create an awesome fucking company." Even for a tl;dr, I do not find that enticing. I expect a tl

In the article, they start with: "TL:DR. Jump off a cliff and create an awesome fucking company." Even for a tl;dr, I do not find that enticing. I expect a tl;dr to be short, probably just 1 sentence, but is that the best they could do? Nothing in that 1 sentence makes me want to commit to the project. And, really, the tone is a red flag. I've got a ton of non-technical friends who have ideas for websites. I probably get asked to commit some time to websites once or twice a month. I say no 99% of the time. I say no unless the time commitment is small and I owe the person a favor, or I actually believe in the idea - which happens about once every 2 years. A lot of people want my help with websites. If someone wants me to commit my time to them, they need to do a lot to win me over. Also, I worry about this: "^I’m looking for one person to be a 50% co-founder" I think it is usually best if someone is in charge. 50/50 can lead to uncertainty about who is making the decisions.