the goal you just mentioned will not be accomplished with what this proposes. I'm also not as sure as you are that server side ads identity management would be

the goal you just mentioned will not be accomplished with what this proposes. I'm also not as sure as you are that server side ads identity management would be any different than the existing arms race with measurement of measurement meta-ness. client facing JS is messed with all the time already as well. monkey patching etc. trying to detect monkey patching, toString prototype toStringMetaMeasurement bs etc it will always be a fraud arms race. to me buying ads is about finding more trust and verifying when possible, obviously any system will be gamed but I'd trust the NYTimes would not mess with FBs server side npm package. and it would make it a lot harder for safari to block when the login session cookie IS the identity cookie FB uses