Yes - this is one of the biggest issues in the proposal. Apple's browser will be in charge of all the attribution logic. This could create very perverse incenti

Yes - this is one of the biggest issues in the proposal. Apple's browser will be in charge of all the attribution logic. This could create very perverse incentives for any browser company. For example, if Google wants to make their ads look effective, they can use Chrome to mess with the attribution and no one would know.