5 ms·

Sure there is still targeting, just target based on the site/page topic, not based on the supposed user's profile.

• DevKoala 7y ago
  Of course we do that. But then how do you validate that wasn’t a bot generating a request trying to increase the publishers traffic? Do you trust the publisher blindly? You need some sort of insight into the web request other than a single integer counter claiming an impression occurred in order to validate the individual. Part of targeting is ignoring the fraud.
  • megous 7y ago
    You simply pay based on actual conversions from the ad. Then, click fraud is made pointless.
    • DevKoala 7y ago
      That's not how the business model works. You pay for the impressions delivered and the cost of the data used for targeting. If I get no conversions, who pays Slate.com for the million of impressions that nobody clicked on?