A sharp stone on a stick has also worked just fine as a weapon for literally thousands of years in a variety of locations. That doesn't mean it makes any sense

A sharp stone on a stick has also worked just fine as a weapon for literally thousands of years in a variety of locations. That doesn't mean it makes any sense to use it today. This is just a bad argument. Ads provide a lot of exposure instead of just eliciting a direct response. Better tracking for ads benefits content publishers and service providers, many of which users enjoy. You don't have to click on an ad for ads to have value.