4 ms·
Targeted ads (assuming the target is relevant and tested as performant) does 100% of the time offer better outcomes for a given ad spend (many times by large fa
by wstuartcl 7y ago
Targeted ads (assuming the target is relevant and tested as performant) does 100% of the time offer better outcomes for a given ad spend (many times by large factors against general populations). I am not sure where you get the impression that there is little to no value in targeting ads.