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Fingerprinting has its limitations and is not a practical way to pass data from the advertiser to the ad network. Plain old cookies and unique url parameters a
by mobjack 7y ago
Fingerprinting has its limitations and is not a practical way to pass data from the advertiser to the ad network.
Plain old cookies and unique url parameters are the bread and butter of ad tracking. It is a much more accurate and practical way of tracking you.
- woud420 7y agoConsidering that Mobile is about 50% of web traffic and that cookies are not very useful on mobile as well as ITP, I would say fingerprinting has been a very practical in building user profiles.