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I wonder how many users visited that deactivation page just to see "x will miss you" once they heard about it, without any intent to deactivate.
by dnewms 16y ago
I wonder how many users visited that deactivation page just to see "x will miss you" once they heard about it, without any intent to deactivate.
- sasmith 16y agoExcellent point, but it shouldn't impact an A/B test. Specifically, the experimental and control users should be equally drawn to look at the deactivation page. However, this could give a false impression of improvement if you just look at the data before and after the launch. It's a good reason to also look at the total number of deactivations / visits to the deactivation page.