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Actually, if you don't want to be tracked you have to prevent the advertiser's code from identifying you, which is borderline impossible. You could potentially
by awakeasleep 7y ago
Actually, if you don't want to be tracked you have to prevent the advertiser's code from identifying you, which is borderline impossible.
You could potentially stop their code from running on your computer, but you can't stop them from running code on their servers, and if you make yourself hard enough to fingerprint, CAPTCHAs become impossibly difficult.
- mobjack 7y agoFingerprinting has its limitations and is not a practical way to pass data from the advertiser to the ad network. Plain old cookies and unique url parameters are the bread and butter of ad tracking. It is a much more accurate and practical way of tracking you.
- woud420 7y agoConsidering that Mobile is about 50% of web traffic and that cookies are not very useful on mobile as well as ITP, I would say fingerprinting has been a very practical in building user profiles.