I far preferred project wonderful’s model where The advertisers bid for add space. That made so much more sense. Aparently it was shut down? I wonder what happ

I far preferred project wonderful’s model where The advertisers bid for add space. That made so much more sense. Aparently it was shut down? I wonder what happened. Edit: it looks like they were focused on independent blogs and since those have far less traffic now they couldn’t afford to stay open. That really sucks, at least it’s a good example of how the web is a much worse place when it becomes centralized.