3 ms·

I don't see how this proposal has anything to do with an Apple walled garden? Nothing here special cases or favors Apple. We welcome issues on possible limits

• baybal2 7y ago
  1. If nobody will support this scheme other than Apple, then it is destined to become another DNT. 2. Apple become a gatekeeper for an AD revenue from Apple devices, being able to "switch lights off" on anybody with a single browser autoupdate. To any business person, it looks like a very clear ultimatum
  • olliej 7y ago
    What is the “switching the lights off” threat? The comparison to DNT is not reasonable: DNT was a proposal the originated in the ad industry in response to a government inquiry into their gross abuse of consumers. It was positioned to head off actual regulation, despite all browser vendors knowing it would not actually work. The Ad industry killed DNT when they announced that they would no longer recognize it (and were in fact using it for tracking) despite them positioning it as the “solution” to their own abuses. Once that occurred it became clear that the only solution is for browsers to break all tracking directly. This is merely something that would allow the ad ecosystem to still function in the absence of tracking. This is the answer to (1) - it’s not a matter of advertisers adopting it, if a browser vendor blocks tracking then advertising based on tracking is broken. So all that happens is those users are not tracked, and also don’t produce revenue.