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Ad blockers are a useful technology for users who opt in. For Safari, we aim to have on-by-default protections that provide privacy protection while still suppo
by om2 7y ago
Ad blockers are a useful technology for users who opt in. For Safari, we aim to have on-by-default protections that provide privacy protection while still supporting ad-based business models. We see Firefox and Edge moving in this direction as well. We think that's the right balance for users, though, of course, our content blocker model also provides a sweet way of building ad blockers.
- baybal2 7y agoWhy are you hiring Ad tech people? Who initiated this initiative?
- olliej 7y agoThey aren’t?
- echlebek 7y agoWhy should users care about supporting ad based business models? Why should I, as a user, care about Safari?
- scarejunba 7y agoBecause in exchange they get content. We know there are users who want this because loads of people complain about paywalls.
- JoshTriplett 7y ago> We know there are users who want this because loads of people complain about paywalls. That's a false dichotomy. "Users don't like paywalls, so they must like ads"...no, users don't like paywalls and also don't like ads. (We can skip the whole "then how will content be paid for" argument that's been had thousands of times. There are plenty of solutions that aren't paywalls or ads.)
- eppsilon 7y agoWhat solutions are you talking about? Premium subscriptions / donations like Ars Technica and the Guardian use? Those are the only major online publishers I can think of that aren't monetizing via ads, paywalls, or both.
- wasdfff 7y agoI love paywalls to be honest. It gives me a taste of the quality of content to see if its worth my dollar a week. NYT also stopped hemmoragging cash by switching to a paywall subscription model, because just like since the dawn of printed content, people are generally fine with paying a tiny amount of cash to read something that’s not pure ad copy.
- JohnFen 7y agoI'm fine with paywalls as well. I even pay for websites that I use heavily, if they allow me to, even though paying isn't necessary to access them.