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> In plain English this report would say: 24 to 48 hours ago, some user who previously clicked shop.example’s ad campaign 55 on search.example, converted with d
by huac 7y ago
> In plain English this report would say: 24 to 48 hours ago, some user who previously clicked shop.example’s ad campaign 55 on search.example, converted with data 20 on shop.example.
this, i suppose, assumes that the browser is active at the time, but at any rate, it will screw with attribution windows pretty hard. advertisers will definitely be very happy to now see conversion numbers which could have happened at any time and are unverified
- cfarm 7y agoYes - this is one of the biggest issues in the proposal. Apple's browser will be in charge of all the attribution logic. This could create very perverse incentives for any browser company. For example, if Google wants to make their ads look effective, they can use Chrome to mess with the attribution and no one would know.