Most of the tech companies these days speak in terms of "revolutionizing," or "reinventing," or "re-imagining," and it's all fluff. I don't even suspect this is

Most of the tech companies these days speak in terms of "revolutionizing," or "reinventing," or "re-imagining," and it's all fluff. I don't even suspect this is strictly deceptive. I think people (and founders in particular) are starving to be meaningful and important. They need it in their lives. And so, they tend to describe their work aspirationally. Claims such "No one's ever do this before" will accompany a website that sells goods and services. People are clamoring to be important, and aren't really sure how to get it.