10% of 1.5MM it's 150,000. Not 15,000. Also, Instagram simply doesn't show your stuff to 100% of your followers 100% of the time, so it's just impossible. If

10% of 1.5MM it's 150,000. Not 15,000. Also, Instagram simply doesn't show your stuff to 100% of your followers 100% of the time, so it's just impossible. If you were to ask, could an 800K account with 150.000 likes per post charge as much as an 1.5MM account with 150.000 likes per post? Yes, and it would make sense. It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo. As I said, as an advertiser you should look to pay about $2K per 1MM impressions (which are about 50k likes). In other words, if you paid $2K to get your product posted on an account with the audience I described previously and it gets 50K likes, you're doing it right and you're supposed to make a profit. $2K per 1MM impressions it's my opinion tho (and it's pretty market average in my experience). It's derived from the fact that you can pay $3.5K to FB directly to get 1MM female US impressions on IG - with zero hassles and better traceability.