For a lot of long term Sky subscribers (myself included) that £70 per month is a result of many years of small price hikes. It's easy to say 'just ditch Sky',

For a lot of long term Sky subscribers (myself included) that £70 per month is a result of many years of small price hikes. It's easy to say 'just ditch Sky', but when the hard disk inside your sky receiver is full of downloaded/recorded content that isn't available for free anywhere else (so you'd have to pay for it again), it's hard to actually break away from the service. For those that aren't aware, the content that is stored on your Sky receiver is encrypted to the boxes serial number AND your viewing card. According to Sky, it's impossible to copy the content to another box (even as part of a Sky Q upgrade), let alone extract it for viewing on another platform. Sky use this tactic to lock the customers in.