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Careful about raising prices for existing clients. You don't want to seem like you're pulling a bait-and-switch. That said, you might even get greater customer
by david_shaw 16y ago
Careful about raising prices for existing clients. You don't want to seem like you're pulling a bait-and-switch.
That said, you might even get greater customer satisfaction if your existing users realize "hey, I'm getting a better deal than most people!" I'd raise the cost for new signups and maybe create incentives for existing users to refer new signups (if your service is in a field in which that makes sense).
- xd 16y agoThanks for your insight. I see what you mean about the bait-and-switch which makes sense for recent customers but I don't think it could be seen like that for the ones that have been with use for many years if we only increase the price by 5-10% which is around inflation anyway. We have toyed with the idea of charging more for new customers and are about to implement a program of free laptops for referrals so it's good to hear someone else make the same recommendation.