3 ms·
Ask HN: Raising the cost of your product?
I've been selling my SaaS solution for the past 5 years at the same cost. We have some clients that are amazed at what they are getting for the price, and not a single complaint that it costs to much .. but would this be a reliable indication that we can raise the cost without p*ssing our clients off?
If anyone has been though this, what strategies did you use when increasing your prices? How did it go down with your clients? etc.
- david_shaw 16y agoCareful about raising prices for existing clients. You don't want to seem like you're pulling a bait-and-switch. That said, you might even get greater customer satisfaction if your existing users realize "hey, I'm getting a better deal than most people!" I'd raise the cost for new signups and maybe create incentives for existing users to refer new signups (if your service is in a field in which that makes sense).
- xd 16y agoThanks for your insight. I see what you mean about the bait-and-switch which makes sense for recent customers but I don't think it could be seen like that for the ones that have been with use for many years if we only increase the price by 5-10% which is around inflation anyway. We have toyed with the idea of charging more for new customers and are about to implement a program of free laptops for referrals so it's good to hear someone else make the same recommendation.