It isn't a question of 'What' but 'What's next?' Articles regurgitating AB testing homepages, green buttons, and, my favorite, 'Follow me on Twitter here' aren

It isn't a question of 'What' but 'What's next?' Articles regurgitating AB testing homepages, green buttons, and, my favorite, 'Follow me on Twitter here' aren't progressing the community. What's next? What can we do with this information that advances the discussion? I don't have the answer. I'm raising the question.