These days, I'd be suggesting Apple buy Jaguar. Both brands have a reputation for design and customer satisfaction, and customers with a certain insensitivity

These days, I'd be suggesting Apple buy Jaguar. Both brands have a reputation for design and customer satisfaction, and customers with a certain insensitivity to price. Jaguar are reinventing themselves as a BEV company with the i-Pace. (Other car manufacturers like BMW and Audi are shoe-horning electric motors into their existing platforms, not redesigning from scratch).