"Participation is NOT marketing The most important asset that a startup CEO has or should build is his community. It has nothing to do with marketing. I took m

"Participation is NOT marketing The most important asset that a startup CEO has or should build is his community. It has nothing to do with marketing. I took me 8 years since I started blogging in 2003 to have a community and it is no marketing. It is about sharing every day thoughts, tips, advise, learnings with the community." Um, but that is marketing. If marketing is "the process or technique of promoting, selling, and distributing a product or service" then by building a community you are marketing yourself and thereby marketing your product whether that is your intention or not. (see "The Cluetrain Manifesto")