Not quite as advanced, but they did this in the past and there was a huge backlash against it, so they stopped doing it: http://www.wired.com/epicenter/2008/01/

Not quite as advanced, but they did this in the past and there was a huge backlash against it, so they stopped doing it: http://www.wired.com/epicenter/2008/01/facebook-ads-ma/ http://www.wired.com/epicenter/2008/01/facebook-ads-ma/ . From the wired article, it looks like there were a number of legal issues with reusing photos without permission http://blogs.law.harvard.edu/infolaw/2007/11/08/facebook-social-ads/ http://blogs.law.harvard.edu/infolaw/2007/11/08/facebook-soc... not to mention it's kind of creepy.