Apple made "just computers" before 2008. Apple makes digitally enabled products that makes sense financially and is compatible with the brand. That's it. Every

Apple made "just computers" before 2008. Apple makes digitally enabled products that makes sense financially and is compatible with the brand. That's it. Everything is a digitally enabled product nowadays. So the question is not what Apple is selling now, but what is compatible with their brand. They have the warchest to enter any market they wish.