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2c from someone that knows: assuming 30%+ US & 10%+ likes to followers ratio & 50%+ female $250K per post is Kylie Jenner's territory. A girl with 1.5MM and

by eaenki 7y ago

2c from someone that knows: assuming 30%+ US & 10%+ likes to followers ratio & 50%+ female $250K per post is Kylie Jenner's territory. A girl with 1.5MM and some connections can make up to $500K/y. About $5K per post. About 10MM impressions. Someone with 500k can make up to $200k a year. Around $2k per post. If your audience isn't as the one I described, the prices drop considerably. Rare exceptions apply. Note that unless your "influencer" is a singer or an athlete or a politician or royalty, they're not "influencing" anyone. just treat them as pure ad impressions. If you're paying more than $2K per 1MM impressions of the audience I described above, you're doing something wrong. Unless it's a singer or an athlete or a politician or royalty. In that case up to $2.7K makes sense

MuffinFlavored 7y ago
> 10%+ likes to followers ratio is there a standard metric to check how many of your followers are active? if you have 1.5mm followers, but the same 10% on average are the ones to engage/like your posts, is it the same as having 15,000 really engaged followers?
- eaenki 7y ago
  10% of 1.5MM it's 150,000. Not 15,000. Also, Instagram simply doesn't show your stuff to 100% of your followers 100% of the time, so it's just impossible. If you were to ask, could an 800K account with 150.000 likes per post charge as much as an 1.5MM account with 150.000 likes per post? Yes, and it would make sense. It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo. As I said, as an advertiser you should look to pay about $2K per 1MM impressions (which are about 50k likes). In other words, if you paid $2K to get your product posted on an account with the audience I described previously and it gets 50K likes, you're doing it right and you're supposed to make a profit. $2K per 1MM impressions it's my opinion tho (and it's pretty market average in my experience). It's derived from the fact that you can pay $3.5K to FB directly to get 1MM female US impressions on IG - with zero hassles and better traceability.
  - MuffinFlavored 7y ago
    > It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo. Is it 10% for any one post? My question is, in a rolling 30 day period, are 10% of all followers overall liking posts, or any given random 10%?

by eaenki 7y ago

MuffinFlavored 7y ago

> 10%+ likes to followers ratio is there a standard metric to check how many of your followers are active? if you have 1.5mm followers, but the same 10% on average are the ones to engage/like your posts, is it the same as having 15,000 really engaged followers?

eaenki 7y ago
10% of 1.5MM it's 150,000. Not 15,000. Also, Instagram simply doesn't show your stuff to 100% of your followers 100% of the time, so it's just impossible. If you were to ask, could an 800K account with 150.000 likes per post charge as much as an 1.5MM account with 150.000 likes per post? Yes, and it would make sense. It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo. As I said, as an advertiser you should look to pay about $2K per 1MM impressions (which are about 50k likes). In other words, if you paid $2K to get your product posted on an account with the audience I described previously and it gets 50K likes, you're doing it right and you're supposed to make a profit. $2K per 1MM impressions it's my opinion tho (and it's pretty market average in my experience). It's derived from the fact that you can pay $3.5K to FB directly to get 1MM female US impressions on IG - with zero hassles and better traceability.
- MuffinFlavored 7y ago
  > It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo. Is it 10% for any one post? My question is, in a rolling 30 day period, are 10% of all followers overall liking posts, or any given random 10%?