Another anecdote, my Russian, very Dutchified colleague and friend bought a very expensive and nice watch with many survival/hiking functions (compass, altitude

Another anecdote, my Russian, very Dutchified colleague and friend bought a very expensive and nice watch with many survival/hiking functions (compass, altitude meter etc.). The watch was unobtrusive and minimalistic (and black). We both though it was very functional and a sign of good taste and an eye for quality. His Russian family though did not understand how he could have spend that amount of money on a watch that was not "expensive looking".