They could be if they wanted to. My address is printed on the cover of some of my magazines - so the capability of person-specific printing exists it's just a m

They could be if they wanted to. My address is printed on the cover of some of my magazines - so the capability of person-specific printing exists it's just a matter of extending this to the ads too. Realistically, I wouldn't expect targeting more granular than a zip code. But that's still pretty decent as far as advertisement targeting goes. Definitely better than broadcast radio, as one example.