It's part of a set of tools for management of iOS devices for enterprises. There was a session on MDM at WWDC, and a bit of information about the system in this

It's part of a set of tools for management of iOS devices for enterprises. There was a session on MDM at WWDC, and a bit of information about the system in this PDF: http://images.apple.com/iphone/business/docs/iPhone_MDM.pdf http://images.apple.com/iphone/business/docs/iPhone_MDM.pdf