Yeah, there's a multitude of issues with the health insurance-scam system in the US. It's easy to get swindled in the health care industry. Brand-trust relati

Yeah, there's a multitude of issues with the health insurance-scam system in the US. It's easy to get swindled in the health care industry. Brand-trust relationship dynamics don't say much about how things should be priced, but it does imply well-known and trusted brands will likely command a premium.