3 ms·

How does Facebook make money selling data, specifically as it's different than selling ads? I thought their revenue stream was 100% ad-driven.

• Pokepokalypse 7y ago
  The corpus of all of your posts are valuable for statistical analysis for ML models, sentiment analysis, and the like.
  • skinnymuch 7y ago
    Isn’t that all to sell you ads?
    • IanCal 7y ago
      For the general "you" yes, but not the specific "you". It would be possible to use your data to sell someone else ads.
      • dx034 7y ago
        But they don't? They use data internally to improve ad revenue but I doubt they ever sold data for money or intend to do so.
      • edmundsauto 7y ago
        Do you know what the legal status is of models derived from someone else's data? EG, can I train an AI from every Marvel movie, then use that to produce other movies? That's not a great analogy because I would be violating other people's IP, whereas FB generally has rights to the data they collect.