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You mean in the overlays that are required by law to have the default option be to opt out of tracking?
by MereInterest 7y ago
You mean in the overlays that are required by law to have the default option be to opt out of tracking?
- vrc 7y agoActually, they're supposed to be opt-in. "Silence, pre-ticked boxes or inactivity should not therefore constitute consent." [0]. I worked extensively on one of the big ad-network's GDPR compliance pub & advertiser tools and we took this seriously. If you blocked the message & you were detected to be in the EEA, that was "no consent" for data use. That said, I know many of the other players in the ecosystem actively overlooked or did not abide by this policy. [0]https://www.gdpreu.org/the-regulation/key-concepts/consent/ https://www.gdpreu.org/the-regulation/key-concepts/consent/
- MereInterest 7y agoShoot, you are correct, and I misspoke. I meant to imply that the default must be assumed to be rejecting all tracking, and that all tracking applied must be explicitly accepted.
- vrc 7y agoWhat's a shame is that most companies hide behind the claim that if users block IP tracking, since they "can't" get geo without IP, you're opt-in by default. They don't make the best effort attempt to, using the data they have, determine opt-in/out default behavior. The regulators seem OK with that argument. So your point sort of stands (and I wish it didn't)