I think they opened the platform to everyone, not just a select group or 'consumers'. The thinking behind this was commendable, however, the press made people t

I think they opened the platform to everyone, not just a select group or 'consumers'. The thinking behind this was commendable, however, the press made people think about the product wrongly. The product was also ahead of its time, nowadays people would not care if a delivery driver dropped off a parcel wearing the things and did all the scanning and whatnot with a 'head mounted camera' instead of what looks like a ruggedised PDA. They forgot the lessons learned from gMail where the word of mouth, invite only approach worked well for getting early adopters. Google Glass should have been a bit more like that, plus they could have entered different markets on a app basis, e.g. in galleries and museums the product would work well with mapping. Or sports events where the product told you who the competitors were and provided commentary. I wish that we would identify the press as the culprit on these cock ups of marketing, they take a novel product and get the masses to imagine a use case for it that is unrealistic.