They’re advertisers, but (mostly) without the contract, steady income and outright obviousness to their target audience. Traditional ads are marked as ads and

They’re advertisers, but (mostly) without the contract, steady income and outright obviousness to their target audience. Traditional ads are marked as ads and given generally separate spaces. This generation is all about “normal” people trying to organically influence people to buy some company’s cheaply made shit. It’s a real thing and it’s working.