Did they see themselves as a "hardware company", or as a "computer company" at a time when the hardware and the software all came together, and there wasn't rea

Did they see themselves as a "hardware company", or as a "computer company" at a time when the hardware and the software all came together, and there wasn't really a separate software industry? I think they did see themselves as a hardware company. Software was something they had to make to make their hardware work, but they didn't think of it as a major part of their business. I happened to work for the "world's first software company" which was founded by a star IBM salesman. (Cincom Systems Inc. in 1968.) The Smithsonian has a write up on it. It was the first time that a company was intended to make all of its money from the sale of software, and succeeded in doing so.