3 ms·
FB shareholders do not care about metrics, they care about ad revenue. The shareholders of companies spending ad money do not care about metrics, they care abo
by evgen 7y ago
FB shareholders do not care about metrics, they care about ad revenue. The shareholders of companies spending ad money do not care about metrics, they care about revenue. People who buy those ads care about metrics, but while they cannot see inside the FB machine and need to trust them somewhat regarding views and reach they have absolute visibility on the results of that ad spend and where those visitors are coming from. These last two are not things that Facebook could fake for very long...
- eitland 7y ago> FB shareholders do not care about metrics, they care about ad revenue. Agree. And I guess they have reason to be happy for now. > The shareholders of companies spending ad money do not care about metrics, they care about revenue. Agree. And they have reason to be sceptical: a lot of Facebooks growth in ad sales seems to have come from companies who suddenly had to pay to reach their fan base. > People who buy those ads care about metrics, but while they cannot see inside the FB machine and need to trust them somewhat regarding views and reach they have absolute visibility on the results of that ad spend and where those visitors are coming from. Another explanation: pay per view ads are massively overvalued but for some reason or another management isn't aware of it or doesn't care yet.